Discover the ECO-merce project !

Co-funded by the Erasmus+ programme of the European Union,

it is coordinated by FH Münster University of Applied Sciences

and runs from October 2025 until July 2028.

What is ECO-merce ?

ECO-merce empowers agri-food actors to leverage sustainability as a market advantage in e-commerce by aligning consumer values, digital skills, and sustainable business practices. By integrating sustainable marketing into VET and industry training, it bridges the gap between consumer expectations and capabilities. Through a value-driven skills framework, digital training, and strategic roadmaps, the project fosters transparent, engaging and value-driven e-commerce practices.

Why ECO-merce ?

Today’s consumers are looking for more than just products — they want to understand the story behind them. At the same time, many agri-food actors face challenges in communicating their sustainability efforts and using digital tools effectively. ECO-merce addresses this challenge by combining sustainability, digital skills, and marketing strategies into one comprehensive approach.

What we do ?

ECO-merce develops practical tools, trainings, and collaborative solutions to help agri-food actors successfully combine sustainability, digitalisation, and e-commerce. To do so, we are implementing the following :

Identify key skills gaps and market needs in sustainable e-commerce
Develop a value-driven skills framework aligned with consumer expectations
Create practical training modules for agri-food professionals and educators
Will launch the ECO-merce Academy, a free and interactive e-learning platform
Support businesses through co-creation workshops and strategic roadmaps
Build a strong European community through events, collaboration, and knowledge sharing

Our impact

By empowering stakeholders with future-ready skills, ECO-merce contributes to a more sustainable, transparent, and competitive agri-food sector across Europe :

For businesses: increased competitiveness and stronger customer trust
For educators: innovative training resources aligned with real market needs
For consumers: better access to transparent and sustainable food choices
For society: contribution to more sustainable food systems and responsible consumption

Whether you are an agri-food professional, trainer, or stakeholder, ECO-merce invites you to be part of the transition toward a more sustainable and digital future.

Discover the ECO-merce project !

What is ECO-merce ?

Why ECO-merce ?

What we do ?

​ECO-merce develops practical tools, trainings, and collaborative solutions to help agri-food actors successfully combine sustainability, digitalisation, and e-commerce. To do so, we are implementing the following :

Identify key skills gaps and market needs in sustainable e-commerce

Develop a value-driven skills framework aligned with consumer expectations

Create practical training modules for agri-food professionals and educators

Will launch the ECO-merce Academy, a free and interactive e-learning platform

Support businesses through co-creation workshops and strategic roadmaps

Build a strong European community through events, collaboration, and knowledge sharing

Our impact

For businesses: increased competitiveness and stronger customer trust

For educators: innovative training resources aligned with real market needs

For consumers: better access to transparent and sustainable food choices

For society: contribution to more sustainable food systems and responsible consumption

Whether you are an agri-food professional, trainer, or stakeholder, ECO-merce invites you to be part of the transition toward a more sustainable and digital future.

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ECO-merce develops practical tools, trainings, and collaborative solutions to help agri-food actors successfully combine sustainability, digitalisation, and e-commerce. To do so, we are implementing the following :